The MAGNIVA range of silage additives by Lallemand are designed to address the specific challenges differing forages present when trying to produce the best quality silage. For this project, I was tasked with creating a brand kit and storytelling guide to send to their growers who use Magniva products to help maintain a consistent brand voice across all aspects of the company from farm to finish. The kit included a work vest, storytelling guide, silage handbook, and a notebook.